Making the Case for Technology
Within the Community
The project is titled the "Creating Community Connections" project and has been sold as a community building project: an opportunity for residents to connect with other residents, local businesses, and neighborhood organizations.
We have found two things. First, for the second-round participants, it required a one-on-one conversation to make that connection between how technology could even build community. And second, despite our attempts to market the project under a community building theme, some residents had difficulty looking beyond the fact that technology was somehow connected to the initiative and, given their skepticism toward technology, were not inclined to sign up.